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Brand You, Learn how to market yourself to employers.

Brand You

You’ve got the degree and the resume. What more do you need?
You need to stand out. Be different — a commodity that your prospective employer can’t do without. Learn what your employer is looking for, then market yourself appropriately. The trick is to stay true to your capabilities and skills, but rise above the crowd.

WetFeet.com is a great place to hone your understanding of various professions. Employers look for people who will fit in, and this site’s Real People Profiles bring you right into the mindset of industry professionals. A better understanding of day-to-day happenings will help you position yourself for prospective employer’s needs. Another site to explore is Krislyn’s Strictly Business Site.


Not sure which profession is for you? Check out the Keirsey Temperament Sorter for a statistical analysis of your personality. It may open the door to new ideas about your capabilities and help you make a more informed decision.

Now that you’ve got a tab on your dream industry, move in for the kill. Vault.com hosts the Electronic Watercooler, where you (and your peers) can post thoughts and questions on a specific company. After you’ve staked out a target employer, you should stop by to get into the groove of a company’s culture.

Current Employment Opportunities

First impressions do count. Your cover letter has to be the one that doesn’t get tossed aside and your resume must capture attention. The interview is where you really get to shine. Get started on the knock ‘em dead resume at The Best Resumes on the Net. To prepare for the interview, visit the Careers section of the Wall Street Journal.

WSJ Careers is a great place to get into the swing of corporate culture. The most valuable advice comes out of the Networking Effectively section. The best career lead could be at your next social gathering. Can’t get enough of schmoozing? Yahoo! offers a huge list of professional associations you can join to meet others in your trade or to learn more about the industry.

Follow-up is important, whether it’s a thank you letter after an interview or an e-mail to someone you may have met. Again, it all comes down to standing out in the crowd.

   — D.K.

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