Job Description
Leading edge full service agency seeking a Director of Analytics and Research to be responsible for all advertising-related (including digital, offline and direct marketing) research, analysis, and insight generation for cross-industry client groups. Specifically, the Director must be able to act as the subject matter expert for the agency in the area of online advertising analytics and media research
Required Knowledge/capabilities:
- Extensive knowledge of digital/direct media and marketing analysis with a focus on digital, multi-media
- Able to clearly distill complex research concepts/techniques into simple, relevant meaning for media planners and clients
- Extensive background in interpreting direct response and brand Working knowledge of ad serving platforms for the purpose of targeting and ROI solutions: behavioral and contextual targeting, re-targeting, response optimization, keyword and natural search optimization, etc.
- Demonstrated background in both a quantitative and business leadership area
- Strong familiarity with statistical concepts and methods
Refer to Job#17352-CB and email MS Word attached resume to Howard Fishman, [Click Here to Email Your Resumé] or register online athttp://api.careerbuilder.com/v1/joblink?DID=J207D6M5PJBR6NVLMF&developerkey=WDAW0QF6HDXRBLW245F7 choosing Howard Fishman as your contact recruiter
Job Requirements
Qualifications:
- Bachelor’s degree required
- 7 plus years related work experience
- Familiarity with the following platforms
Website Analytics: Omniture, Google Analytics
Ad serving Platforms: Doubleclick, Atlas
Branding Research: Dynamic Logic, comScore, InsightExpress, Dimestore, Vizu
Target Validation: Quantcast, Comscore
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