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DM Bus Analysis Project Mgr 2 (CMO Web and Mobile Analyst)

Company: Citi

Location: Long Island City, NY

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Job Description

Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found athttp://api.careerbuilder.com/v1/joblink?DID=J3F6YD74Q0WT5BR7GJW&developerkey=WDAW0QF6HDXRBLW245F7 or www.citi.com. Citi Inc. and its subsidiaries ("Citi") are equal opportunity employers M/F/D/V and do not discriminate on the basis of any legally protected status or characteristic. This role will support the newly created North American CMO organization, whose goal is to ensure Citi Consumer Banking, NA is a world-class marketing and customer-centric organization.  CMO responsibilities include providing actionable insight and segmentation on our customers across the North American Consumer business lines; creating a clearly defined customer strategy across product and channels; developing and monitoring key customer metrics; and developing world class internet and mobile capabilities.
 
The Internet Analyst is responsible for mining Internet data to better understand customer behavior on the Web in order to drive business strategy and define business impact.  The analyst will use multiple data analysis techniques to derive actionable customer insight that can be applied across the North American Consumer businesses. The analyst will also focus on the online customer experience; the identification and use of new data sources; and serving as subject matter expert on the uses and metrics of web data.
 

 

 
**NOTE** The information listed within this description summary is intended to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive account of all the responsibilities, and/or minimum qualifications required of an employee assigned to this position.
No Relocation Available.
 

 


Job Requirements

  • 5 - 10 years analytic experience; significant experience with Web analytic tools and methods.
  • Demonstrated  high level of proficiency with  Microsoft Office Suite (Excel, Powerpoint, Word).
  • Knowledge of database structures (DB2) and familiarization with SQL, Visual Basic and Microsoft Access a plus.
  • Demonstrated analytical skills including the ability to synthesize and interpret multiple sources of information.
  • Understanding of P&L drivers for North American Consumer businesses.
  • Ability to think conceptually, develop data-driven insights and translate insights into actions.
  • Demonstrated ability to develop analytic frameworks and conceptualize new ideas.
  • Strong written and verbal communication skills.
  • Strong influencing and partnership skills.
  • Bachelor's Degree Required

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