Employment Spot

Job Description

• Internet Marketing Strategy:  working with Advertising and Product departments to set and execute Marketing agenda to drive sales.  Includes hands-on optimization of website, improving site structure, page construction, content, keyword lists, and content Management of home, department pages, and product pages.
• Search Engine Marketing: Augmenting keywords developed for on-site general search engine optimization and campaigning, keeping an eye on the general search engine marketing landscape.  This includes monitoring keyword performance and metrics to better understand which keyword campaigns are optimal for finding customers online and developing new customer relationships through responsiveness to search engine queries.
• Gathering industry research for Search Engine Optimization (SEO) strategy development and positioning with search engines, staying current with SEO developments and market trends, and SEO copywriting to maximize traffic to website.
• Manage client traffic by generating campaigns using SEO, Emailing marketing, affiliate marketing, and running promotions in our bricks & mortars stores.
• Ensuring datafeed delivery to Affiliate Marketing Partners and Third-party Shopping Portals.  Requires working tightly with the Content Specialist to ensure that product content is flawlessly delivered to third-party partners.
• Establish management reporting process for traffic quality, volume, and campaigns being managed to ensure Return On Investment (ROI) goals are being met.
• Reviewing and Analyzing Sales and Web Analytics and using information to make marketing decisions to generate sales.
• Social Networks: Understanding, supporting and troubleshooting the online affinities and word-of-mouth opportunities that develop through social networks such as Facebook.
• Monitoring online Customer Reviews for issues that require deeper troubleshooting and communicating issues to Merchants and/or Customer Service

Job Requirements

• Must have 2+ years of internet marketing experience
• Contract negotiation experience
•  Excellent organizational  skills and detail oriented
• Ability to work in a fast paced environment
• Ability to work on multiple projects simultaneously
• Proficiency with Microsoft Office (Excel, Work, PowerPoint, and Access)
• Excellent writing and communication skills as well as a great attitude
• Experience in managing or familiarity with affiliate networks is a plus
• Bachelors Degree is a plus
• Search Engine Marketing/Search Engine Optimization is a MUST