Job Description
New York Digitas USA Overview
Day-to-day management of all digital media (online advertising), offline media (print, direct mail) strategy, production, and execution through strong partnership with extended teams.
o Will work directly with VP/D level supervisor to insure synergistic strategic/tactical development of digital media activity within overall interactive scope/efforts
o Support and involvement in ideation/strategy phases of work
Job Experience
5+ years of integrated marketing program development and execution
2+ years of agency experience a must â€" both client side and agency experience desirable
Experience managing client relationships
Marketing strategy development experience
Experience managing a Marketing team
Education
Bachelor’s degree required. Masters degree preferred.
Skills
Proficient in Excel, Word, PowerPoint
Strong presentations and communications skills
Ability to manage people and client
Strong analytic and strategic abilities
Responsibilities
Essential Job Functions
Program Management and Execution
Conducts briefings for internal team outlining specifics of project, business objectives, client strategy, requirements, budget, schedule, job number
Provides clear direction to the team on all projects
Monitors all program execution to ensure team has the proper level of support to deliver on time and on budget
Leads cross-functional team in delivering marketing programs across multiple channels
Maintains and grows strong mid-level client relationships by partnering with client to understand their key marketing objectives for all programs Strategy
Identifies opportunities for clients that support their business, brand and customer goals
Work with the measurement team to identify opportunities to test and measure programs
Ensures project stays on strategy by meeting regularly with internal departments to review work, highlighting issues to team and to AD/VPD/VPG
Assists measurement teams in developing measurement and test plans
Develops creative strategies that effectively describe the purpose of the program for creative to concept against
Provide insight to the team on client industry and competitive landscape
Identifies key customer insights and experiences; define target audience, key customer segments, and opportunities for differential treatment
Oversees development of offer strategies, relationship strategies, and test strategies
Synthesizes program results into high-level results; develops case studies
Leads brainstorming sessions and strategic discussions
Ensures written documents and client presentations clearly articulate strategic vision
Articulates client’s brand attributes and ensures it is incorporated into marketing recommendations and creative
Defines business objectives of marketing programs and demonstrates an understanding of the economic impact of the program
Understands clients business, industry, competitors, key drivers, environment, etc. People Development
Manages Sr. Associates on the team by providing guidance, establishing goals and providing an appropriate level of feedback on a regular basis
Takes responsibility for own career by meeting with Supervisor regularly to review progress against goals
Establishes and grows relationships across capabilities
For more information, visithttp://api.careerbuilder.com/v1/joblink?DID=J3F41976SJR6ZV5LGNR&developerkey=WDAW0QF6HDXRBLW245F7
EOE
About Digitas Health Counting as clients many of the world’s leading pharmaceutical, bioscience, and medical device companies, Digitas Health is a next-generation marketing agency that helps build healthcare brands that patients, caregivers, and healthcare professionals feel confident turning to and recommending when they are sick, in need, or helping others. With offices in Philadelphia, New York, Boston and London, Digitas Health is frequently recognized as one of the best places to work by the Business Journals and as having the best work perks by CNN.com. The company is a recent Webby Award winner and the MM&M 2009 Agency of the Year. Digitas Health is a unit of Digitas, leading global digital marketing and media agency. For more information, please visithttp://api.careerbuilder.com/v1/joblink?DID=J3F41976SJR6ZV5LGNR&developerkey=WDAW0QF6HDXRBLW245F7 or follow us on Twitter @Digitas_Health.
Job Requirements
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