Job Description
We
are currently seeking a dynamic, intelligent self-starter to join our team as
Director of Marketing and New Business Development. The candidate will be
responsible for developing a proactive marketing strategy to actively promote
our products into the mainstream consumer market through television, radio,
web, print media channels and affiliates. The person will be accountable for
maximizing business opportunities and developing commercial partner
relationships and preparing our marketing position.
Responsibilities
- Develop and execute creative marketing strategies
- Expand Public Relations exposure
including international opportunities
- Generate, manage and execute mass media
advertisements through TV, radio web and print
- Manage web marketing operations for banner
ads, SEO, PPC and Viral marketing
- Increase product and brand
awareness through innovative marketing campaigns
- Manage third party creative consultants
for web and print design
- Identify, negotiate and purchase TV,
radio and newspaper advertisements
- Further develop company collateral
including brochures, posters, company presentations and other marketing
material
Job Requirements
- 7+ years experience directing a marketing
department
- Excellent written and verbal
communication skills
- MBA or Equivalent
- Established relationships in Media/PR
community
- Demonstrated success in creating and
managing marketing projects to closure
Profile
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