Responsible for the execution of marketing strategies and programs in support of assigned target segments or lines of business.
Implements ongoing research programs to gain insights into brand preferences and customer/prospect behaviors.
Works collaboratively with internal client groups by providing input on new marketing ideas and supporting critical sales functions.
Monitors and analyzes the competitive set as well as broader industry to gain further insights into banking behaviors.
Works collaboratively with the Advertising Services Group and Field Marketing group to ensure efficient execution of marketing events.
Coordinates with Marketing Managers as well as assigned line of business and product managers to ensure consistent execution within the bank.
Responsible for providing counsel to assigned business partners on marketing strategies and programs.
Job Requirements
Bachelor's degree
5 years experience executive marketing programs
5 years experience in one or more of the following activities: Research Program execution, Competitive Data Analysis, Product Development, Telemarketing Program Management or Sports marketing
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