Job Description
Overview
- Full time
- Work Hours 8:30 a.m. to 5:00 p.m.
- No direct reports
- <10% travel required
- Relocation assistance is available
Primary Responsibilities/Accountabilities
Manages multiple products flowing into multiple market segments to meet the needs of targeted businesses across the enterprise. Determines market strategies and manages the marketing programs for those products.
- Develops and executes long range and competitive strategy for the product(s) and systems.
- Prepares annual marketing plan and sales forecasts.
- Develop positioning, copy, and programs.
- Stimulate support of the product among the sales group and distributor network.
- Support all market segment needs with category management.
- Gather continuous intelligence on products' performance, competition, distributor and end user attitudes, new problems and opportunities.
- Initiating Product improvements and changes to meeting changing market needs.
- Develops and recommends marketing objectives, including sales volume and profit forecasts for assigned product or products.
- Analyzes market trends and potentials; prepares sales forecasts for use in planning manufacturing operations and for controlling inventories.
- Develops methods for field testing manufacturing programs to determine public acceptance; evaluates the effectiveness of promotional and advertising programs; recommends improvements or changes.
- Reviews complaints and suggestions relative to assigned product(s).
- Recommends changes, improvements, or deletions to assigned product(s).
- Directs market development, sales promotion, distribution, and pricing policies.
- Participates in the preparation of advertising for assigned products and may oversee market research activities. Develops and suggests ideas for new products, as appropriate.
Job Requirements
Education and Experience Required
BA/BS Degree in Marketing, Business or related fields. MBA preferred.
Product Management / Marketing experience is required for this job with five (5) to Eight (8) years business experience preferably in marketing environment. Multiple market segment and commercial distribution experience a plus. Basic computer/software skills.
Additional General/Technical Skills Required
- Time management
- Strong interpersonal skills
- Organizational skills
- Analytical skills
- Commercial distribution
- Sales and Marketing-- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Administration and Management--Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Market Leadership
- Balanced product portfolio and systems
- Development and commercialization of new products and new dispensing systems
Financial Strength
- Product penetration into markets leading to long term growth and profitability
- Positioning of products by market segments
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