Job Description
Purpose of the Job:
The Senior Marketing Analyst will be responsible for conducting a variety of analysis and research activities to support strategic initiatives for KHE Brand and Strategic Marketing (branded campaigns). They will be expected to use SAS, Microsoft SQL Server, Microsoft PowerPoint, Access, and Excel as well as KU’s internal systems with precision and accuracy. They will also conduct research via the internet (department of education, bureau of labor statistics, bureau of economic analysis), analyst reports as well as any other relevant source. They must be comfortable with performing advanced analysis using SAS, writing analysis and requests for proposals that identify results of Marketing strategic initiatives and/or partnerships.
Responsibilities and Typical Activities:
Conducting analysis on prospects, leads, current students and general population
Metrics will include conversion, retention, start rate, graduation, grade averages, etc
Analyses will be examined by school, by degree type, by region and various other demographics
Analyzing survey data and metrics (segmentation, brand positioning) and publications to identify trends
Identify effectiveness and efficiency of marketing programs ROMI (Return of Marketing Investment)
Conducting research on various subjects including competitive intelligence using the internet, analyst reports, etc.
Conducting simulations and forecasts
Working with IT to identify business requirements and conduct UA of marketing reports
Performing various pricing and financial analyses (Price Elasticity/Point/Gap, DCF (Discounted cash flow), NPV (Net Present Value), IRR (Internal Rate of Return))
Creating requests for proposals and presentations for internal and external sources
A Likely Activities Breakdown:
Conducting research, measuring results and running analyses 70%
Creating presentations and requests for proposals 20%
Managing strategy project execution internally and externally 10%
Job Requirements
Required Experience:
3 to 5 years’ work experience with some experience in marketing and database marketing, media mix and pricing analysis
College degree required, Masters preferred (MBA, MS, MA)
Areas of concentration: Statistics, Applied Economics, Marketing Research / Science, Management Science, Media, Finance, Advertising, Mathematics, Management Information Systems
Proven strong abilities with Microsoft SQL Server, Microsoft Excel, PowerPoint, and Access to conduct analysis and create presentations
Strong willingness to learn one programming language (SAS preferred or SPSS)
Customer relationship / experience marketing (CRM/CEM) experience a plus
Marketing Mix Modeling / price elasticity analysis a plus
Position Requirements /Scope of the Job/ Skills Required:
Experience with creating and running various marketing/management science, multi-variate/applied statistical and financial models such as projections and return on marketing investment
Ability to adapt to various computer applications and databases
Interest in higher education and marketing/strategy
Ability to manage internal relationships, set project plans, and meet deadlines
Ability to resolve complex problems
Ability to think strategically
Ability to take direction and demonstrate organizational agility
Higher education experience a plus
Measurement of Success:
The Senior Strategy Analyst will be evaluated based on (a) efficiency, accuracy and depth of analysis and research; (b) ability to work with internal teams to meet project deadlines; (c) professionalism with external institutions, and (d) attitude and enthusiasm.
Benefits available for those who qualify:
Immediate health and dental plans
Sick days, holidays, and vacation days
401(k) Plan
Flexible Spending Account
Life and Business Travel Accident Insurance
Long-term Disability
Group Legal Services
Financial Planning
EOE
Kaplan Higher Education (www.khec.com), is a division of Kaplan, Inc (www.kaplan.com), and The Washington Post Company (NYSE: WPO). Presently, we are providing post-secondary education at more than 70 college campuses nationwide.
Kaplan Higher Education is a unit of Kaplan, Inc., a worldwide education services provider and a subsidiary of The Washington Post Company (NYSE: WPO)
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