Job Description
World leading consumer products company headquartered in Portland, OR seeks a Sr. Analyst CRM for its growing Direct to Consumer business.
As our Senior Marketing Analyst, you'll enhance our Customer Relationship Marketing, Direct Marketing and Multi-channel Business Initiatives by providing the Direct Marketing team and senior management with knowledge based, consumer focused insight from our Consumer Marketing Database (CMDB). You'll serve as the subject matter expert regarding performance and consumer data; develop standard reports that provide Producers, Marketers and Management with consumer specific statistics required to track performance against objectives; and determine what types of recurring access needs are present. You'll also develop business user friendly tools for Intranet access by non-technical staff; provide ongoing and ad hoc analysis and translation of data to support direct-to-customer, CRM and direct marketing strategic vision and program development/evaluation and evolution; and apply various data modeling techniques to mine the CMDB in identifying trends and data outliers that suggest new marketing opportunities and provide interpretations of data as required.. You'll train and mentor other analysts on CMDB content and usage, as well as ensure the database is appropriately leveraged by the business. In addition, you'll partner with the development team to ensure database development and capabilities support the information needs of CRM and direct marketing strategy, goals and objectives and audit and validate data after it has been added.
Refer to Job#17198- CB and email MS Word attached resume to Howard Fishman, [Click Here to Email Your Resumé] or register online at http://www.analyticrecruiting.com/ choosing Howard Fishman as your contact recruiter.
Job Requirements
Requirements for this position include:
- Bachelor's degree in Business, Economics, Quantitative Methods or a related field
- 5 years of professional experience
- 2 years of additional related experience accepted in lieu of a degree
- 3 years of experience in Consumer Database Marketing Analysis or a similar role
- Experience creating custom reports and analysis from data warehouse environments to meet cross functional business requirements
- Demonstrated proficiency with Base SAS
- Familiarity with SAS Enterprise Miner (e-Miner) or Enterprise Guide (EG) nice to have
- Experience with SPSS, Minitab, Brio (creating data models), Business Objects (including using Universes), or writing SQL queries is preferred
- Strong analytical, analysis and data interpretation in support of direct/relationship marketing strategy development, programs implementation and back-end analysis skills
- Ability to sift through data, identify critical information, analyze, develop hypothesis and make recommendations to broader audiences, including development of management presentation
- Excellent written and verbal communications skills in narrow (technical) and broad (business) situations
- Ability to develop good partnerships across a multi-layered organization
- Strong project management capabilities to manage multiple project streams and complexity
- Propensity for thinking through projects in a process-oriented way
- Data mining or statistical modeling background is preferred.
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